HYNE

The Good Stuff

Another highly collaborative and fun project with our friends at Hyne Timber. The Good Stuff campaign is a tongue-in-cheek look at quality in the timber industry. When it comes to quality Australian timber, Hyne is top of the list. We worked with the Hyne marketing team to create the whole campaign.

This campaign introduces Doug, a loveable bloke and talented chippy. A connoisseur of timber who has a few tough days dealing with cheap unreliable timber. Doug dreams of the days he can work with The Good Stuff. A throwback to our previous campaign with Hyne. Look out for Doug anywhere you can buy Hyne’s quality timber. If you can’t find it-we suggest you ask why...

CHARACTER DESIGN

3D MODELLING & TEXTURE

RIGGING TESTS

CREDITS

Client - Hyne Timber
Creative Direction - Ruckus Studio
Head of Production - Grace Francis
Animation Director/s - Matt Dye, Ricky Marks
Animation - Sarah Collier, Matt Dye, Victor Bandeira
Storyboarding - Cameron Pyke
3D Modelling - Bailey Smith
Character Design - James Boorman
Character Modelling - Carly Glover
Character Rigging - Tes Eden
Composting - Ricky Marks
Sound - Rosco Audio

Next
Next

BCM Group